Associate Dean (Internationalisation) of Business and Professor
Department of Marketing, Hong Kong Baptist University

Gerard Prendergast is a Professor of Marketing, Associate Dean, and Director of the International Institute for Business Development, Hong Kong Baptist University (HKBU). He previously held faculty positions in a variety of countries, having taught Bachelor, Master and Doctoral programs across Africa, Asia, Europe, and the Middle East.

Professor Prendergast's research focuses on marketing communications and marketing ethics, having published more than 100 journal articles and conference papers. He is the Associate Editor of the International Journal of Advertising, and is on the editorial boards of several leading journals. In the past he has received awards from the Journal of Advertising, International Journal of Advertising, Marketing Intelligence and Planning, the American Academy of Advertising and Emerald Literati. Apart from research, Professor Prendergast has received the HKBU School of Business Award for Outstanding Performance in Teaching in 2010, the Vice-President's Faculty Performance Award in 2011, the School of Business Award for Outstanding Performance in Teaching in 2017, the HKBU General Education Teaching Award in 2018, the School of Business Team Teaching Award in 2018, and the President's Award for Team Teaching in 2019.

Prior to becoming an academic Professor Prendergast worked in marketing for the ANZ (New Zealand) Banking Group. He has conducted in-house training and consultancy for various organisations.