Patrick POON

Professor Patrick Poon is the Associate Dean (Undergraduate Studies), Director of Undergraduate Business Programmes, and Professor of Teaching in the Department of Marketing and International Business, Faculty of Business at Lingnan University (LU). He previously served as the Department Head of Marketing and International Business, Associate Director of Business Programmes (External Relations), and a member of the Board of Governors of The Community College at LU. He was the founding Director of Queensland-Lingnan Master of Technology Management Programme in 1999.

Professor Poon received his PhD (major in Technology Management and Marketing) and Master of Engineering and Technology Management from the University of Queensland. He obtained his second doctoral degree (Dr rer pol, major in Marketing) from the University of Mainz. His research interests include cross-cultural consumer behaviour, services marketing, new product development, strategic brand management, and tourism management.

Currently, Professor Poon serves as the Co-Director of Center for Luxury Research at the University of Mainz, and an external adviser of Caritas Institute of Higher Education. He has served as an Adjunct Professor of School of Economics and Management at the Bejiing Jiaotong University and the Adjunct Chair Professor of Marketing at the Northeast Normal University. He is now a specialist in marketing for the Hong Kong Council for Accreditation of Academic and Vocational Qualifications and a business accreditation mentor of the Association to Advance Collegiate Schools of Business.